Dianne was recently commissioned to design and create a promotional poster for an upcoming British Women’s Association charity event. The feature image of this blog post is the ingenious outcome of her principled approach to process.
The poster is consistent with Dianne’s method for all her creative work. It conveys not only the details of the BWA 2019 Recycle-A-Ball, but also evokes the essence of the event too.
The medium is the message.
Remaining true to meaning, while arousing a ‘Mend and Make Do’ aesthetic, Dianne created the poster wholly from recycled, ready-to-hand materials. This artistic constraint was a deliberate ambition of the project.
- The background is an old tablecloth
- The paint is mixed from what was available in the studio
- The letters are left-overs from an iron-on lettering kit
- The drawing is from free-hand markers
- The skirt is gathered sheets of newspaper
- The top is fashioned from packing tape printed with the repeated red word ‘Fragile’
Do you feel compelled to create with materials in harmony with your meaning? If not, try it. You might find that deeper resonance you’ve been searching for. We’d love to hear your ideas on harmony in process and material.